A good creative process should ever been user centered, but modern tools production often fails in the challenge, and one of the possible causes is the lack of a true feedback from the user during the prototypization phase.

All the objects we use everyday have a shape, a color , a weight, a texture. They initially suggest and afterwords realize with us a physical interaction. This happens in two phases, the observation plus motor simulation one, and the utilization one.

In a user/consumer centered philosophy, through several techniques including the most modern brain imaging ones, and through our expertise in neuroscience, psychology and economy, we can help you to deeply investigate and to improve the final impact of your products.

Look here an example of application, mobile user experience